Showing posts with label baron*cards. Show all posts
Showing posts with label baron*cards. Show all posts

Tuesday, March 10, 2009

Trend: The Art of Lettering by Hand

Hand-lettering is a fresh trend with roots firmly planted in the art of calligraphy. The current lettering trend extends beyond the classic scrollwork calligraphy we've admired over the ages, and leans toward a free-form interpretation of the alphabet. The result is a whimsical and often playful reminder of our youth. So it's no surprise that this trend is currently enjoying the spotlight in mainstream design as people look for ways to lighten the overall mood of "the times".

On trend for baby & children, the hand-lettered alphabet makes learning about letters so much fun!


(1) Alphabet by Linzie Hunter (2) Geoff McFetridge for animalphabet.org (3) Mike Perry for animalphabet.org

When used on an announcement or invitation, an artful font speaks about the personality of the couple. Perfect for informal events.


(1) Calligraphy by Love, Jenna (2) Hand-lettering by Sarah Gardner (3) Save-the-date by Float Paperie (4) Wedding Invitation by Linda & Harriett

The hand-lettered notecard is perfectly suited to the hand-written note, which (nowadays) is a gift in itself to receive.


(1) Hello Notecards by Susy Jack (2) Chill Notecard by Artful Sentiments (3) Initial Notecard by baron*cards (4) Letterpress Birthday Notecard by Paper Stories

~ Lianne Tokey, baron*cards

Tuesday, February 17, 2009

Stationery Trend: Grey

Super chic and completely current, grey could very well be the new black. In the past, we've associated this color with Fall and Winter palettes but lately it has been featured in Spring and Summer soirees.

It seems that any shade will do, too. From pewter to silver, grey is a fresh alternative to black or brown. Lighten it up for summery, breezy events and keep it dark for evening and fall/winter affairs.

Here are some of the hottest combos you'll see in many stationery line-ups this year:

1. InVita Paper Studio 2. baron*cards 3. Abby Jean Press 4. Brown Sugar Design 5. Just Another Day Designs

For a modern twist on a retro idea, try Soft Pink hues paired with Slate and Stone greys. For a classic look, match Sky Blue with Pewter. Remember that Black and Silver are a foolproof combo for any formal event.

6. Wiley Valentine 7. Blush Paperie 8. Abby Jean Press 9. Bride Design 10. Good Girl Gifts

~ Lianne Tokey, baron*cards

Friday, February 13, 2009

Make your mark using eco-friendly inks

Most people think “eco-friendly stationery” has everything to do with the paper. Just as important (and often overlooked) is the ink used to create the images and impressions we see on paper.

However, not all inks are created equal! “Traditional” inks are considered toxic to the environment because they don't decompose in landfills, they emit air pollution in the form of VOCs (Volatile Organic Compounds) and are based on petroleum, a non-renewable resource. Unfortunately, these inks are commonly used in printing processes because they are readily available and considered to be cost-effective. Thankfully, there are alternatives. Here are some suggestions on how make a 'green' impression on paper:

Use vegetable-based inks (soy, flax, canola or safflower)

- emit low VOCs
- derived from renewable resources
- easily stripped from paper in the recycling process
- biodegradable
- available for commercial and personal printing equipment
- provide high-quality, vibrant prints

Remember that less is more

Source short-run printing using solid wax ink or by digital press using liquid ink. These processes can print small quantities with less setup and chemical clean-up required.

Lasso’d Moon Designs: eco-friendly printer, uses wax based solid ink.

Even better: print only what you need. Source stationers who print by hand using block print, silkscreen or letterpress.

(left) Feterie: Eco-Luxe Gift Wrap is hand silkscreen-printed with soy/veg-based ink | (right) Artful Sentiments: Each card is an original work of art, hand printed

Hire a calligrapher for your stationery package or envelope addressing (you can also do it yourself).

Betsy Dunlap: calligraphy by hand

Design considerations: choose designs that use less ink or none at all. Look for minimalist designs or letterpress that incorporates ‘embossing’, where the impression into the paper creates the design without ink.

Paper stories: embossed letterpress design

Go digital: where possible, eliminate the ink altogether. Use wedding websites for wedding day information (such as Accommodation or Direction details) and send “Save the Date” notifications via email.

Eco-saavy consumers on a quest for eco-friendly stationery should look beyond recycled paper. Work with stationers who resource low-VOC ink solutions with the capacity to run small quantities and you'll be doing your part to support sustainability!

- Lianne Tokey, baron*cards

Tuesday, January 13, 2009

Wedding Trend: The Fascination with Feathers

It might be the light and airy way they move in the slightest breeze, or perhaps the way they glam up any outfit or event – either way, feathers have found their way into mainstream design, fashion and décor.

There are plenty of ways the feather can be used throughout a wedding or event – but keep in mind, these quills work best when used sparingly!

Event Décor: When used as a centerpiece, the addition of feathers can create an atmosphere of Old Hollywood. Themed stationery such as a peacock Table Card are great for cosmopolitan evening soirees. Add plenty of sparkle to the table top and the pairing is perfect for a Winter Wonderland affair.


Ostrich tower centerpiece from Events Wholesale, wreath centerpiece feathers from ostrich.com, feather chandelier by Moss Events, wedding stationery by baron*cards.

Dress: Brides who love the idea of feathers can share their passion through fashion! There are contemporary and traditional options available, like these stunning dresses below from Coast and Jane Yeh. For cooler climate events, celebrate vintage couture with a bolero wrap from EnAvance.


Accessorize: There are a ton of fabulous feather finds for hairpieces nowadays. Do a search on Etsy for a unique, handmade design or visit a specialty (online) store like HeaddressDesigns.com. Even the most traditional or conservative bride can make a glamorous statement with a hairpiece adorned with a wispy feather detail. The look is memorable and beautiful.

Hairpiece by Mikey. Bouquet by Soulful Flowers San Francisco. Clutch by Angel Jackson, cuff by Karen Millen.

The feather can also be added to the bridal or bridesmaid bouquets. The organic nature of the feather can provide a complimentary texture that works incredibly well with many flower varieties.

Ladies can accessorize with feathered clutch as a fabulous finishing detail. An exquisite piece of jewelry can also transform the look of your bridal entourage. But again, it’s important not to overdo it with the feathers! Either do the bouquet, or the clutch or jewelry, but not all of the above. Otherwise, the bridal party could look like they really are birds of a feather flocking together!

Hairpiece by Headdress Designs, shoes by Manolo Blahnik, clutch by Christian Louboutin.

The beauty of the feather is how well it plays with others. It can serve as the primary theme for an event, but really adds flare when used as a secondary accent. White plumes can be paired with pearls and lace for a vintage look. Jewel-toned peacock quills look rich and sophisticated when paired with black or navy silk.

Feathers are a fabulous element that can be incorporated into any event very easily and affordably, too. With so many options out there, the feather trend still has momentum. Just remember: a little goes a long way!

- Lianne Tokey of baron*cards

Friday, December 26, 2008

Coming to terms with eco-friendly stationery: an eco-glossary

Buying eco-friendly products sounds simple enough, right? Well, if you’ve been shopping around for stationery lately, you’ve probably encountered a few new terms, marks and acronyms along the way. This eco-glossary was designed to provide a high-level overview of the most common terms you’ll encounter while you “shop green”. Feel free to bookmark it for reference!

Biodegradeable:
Any material found to decompose quickly and naturally without harmful effects to the environment.

Bleaching (chlorine processing):
With respect to paper production, pollutants created by chlorine (and its derivatives) have been associated with adverse affects on the immune and reproductive systems of human as well as those of fish and wildlife species.

The most preferred method of paper production is when it is Processed Chlorine Free (PCF), where the content of recycled paper is unbleached or bleached without chlorine or chlorine derivatives. To qualify as PCF, any virgin material portion of the paper must be TCF (Totally Chlorine Free). The process cannot include chlorine or chlorine derivatives. This differs from Elemental Chlorine Free (ECF) virgin paper, which is processed without elemental chlorine but with a chlorine derivative such as chlorine dioxide.

Carbon Footprint:
The total amount of carbon dioxide and other greenhouse gases emitted over the complete lifecycle of a product or service. Greenhouse gases contribute to global warming and climate change – eco-conscious companies within the stationery industry will prioritize carbon footprint reduction in their business model.

Carbon Neutral:
Being carbon neutral involves calculating your total climate-damaging carbon emissions, reducing them where possible, then balancing your remaining emissions often by purchasing “carbon offsets.”

Carbon Offset:
Greenhouse gas emissions can be reduced through emissions trading, or ‘carbon offsetting’. For example, if a business cannot reduce its own carbon footprint any further through its own actions, it may voluntarily purchase credits through another party that offers an emissions-reducing service or product. The goal of carbon offsets is to attain a carbon neutral overall effect.

Chain of Custody:
As it pertains to the stationery industry, the "Chain of Custody" follows the process involved in paper production from the forest through to the final product. When a business implements an eco-centric Chain of Custody, it can choose to apply for certification by a number of environmental programs such as the FSC and the SFI.

Deinking:
A process that removes applied inks, finishes, glues, and other contaminants from waste paper so as to extract the cellulose fiber. Typically requires extensive processing.

Eco-friendly:
Used to describe products made with environmental consequence in mind. It is a broad term that can imply any degree of environmental accountability. Usage of the term does not guarantee compliance to environmental standards.


Emissions:
Particles and gases released into the air as by-products. Greenhouse gas emissions are a major source of pollution, and contribute to global warming.

Energy Efficient:
Systems that use less energy to produce as well or better than standard systems.

Forestry Stewardship Council:
The Forestry Stewardship Council is a nonprofit organization whose mission is to promote environmentally appropriate, socially beneficial, and economically viable management of the world's forests. Products and services bearing an FSC trademark offer a guarantee that products come from responsible sources that support the conservation of forests and wildlife and help people to lead better lives. FSC-labeled business services and products must bear an FSC-issued authorization number to ensure compliance with the Organization’s regulations. (see www.fsc.org)

Green-e Certified:
Green-e identifies products made with certified renewable energy, including but not limited to wind power, solar power, low impact hydropower, and biomass.

Green Seal Certified:
Signifies that a certified recycled paper product is made with a minimum of 30% post consumer fiber and that mill processes, including packaging, are environmentally preferable. (see www.greenseal.org)

Low-VOC:
A term referring to reduced amounts of volatile organic compounds (VOCs) in paints, inks and finishes. Low-VOC products do not release as much gas into the atmosphere as conventional inks and contain less harmful toxins.

Post-consumer:
A term describing recycled material first used by a consumer. High post-consumer content helps divert materials from landfills.

Pre-consumer:
A term describing recycled material that came from the manufacturing process. Pre-consumer recycling diverts waste that may end up in landfills, and reduces the use of raw materials.

Recyclable:
A product or material that can be converted back into material that can be used again to manufacture new goods.

Recycled Paper:
The Environmental Protection Agency's (EPA) guidelines on recycled paper require a minimum of 30% post-consumer content for uncoated printing and writing paper, and a minimum of 10% post-consumer content for coated papers.

Renewable Energy:
Energy drawn from sources that are not depleted when used, usually producing very low environmental impact. For example: wind power, solar energy.


Renewable:
A raw material that can be replenished within a reasonable amount of time. Bamboo is a highly renewable paper fiber.

Soy Based Ink:
Inks whose pigment vehicles contain soybean oils instead of petroleum products, and is considered to be more environmentally friendly. The organic nature of soy ink makes it easier to recycle the paper on which it is printed, without sacrificing quality of product.

Sustainable:
Actions and products that meet current needs without sacrificing the ability of future generations to meet theirs.

Sustainable Forestry Initiative (SFI):
The SFI label certifies wood fiber from well-managed forests, backed by a rigorous, third-party certification audit (see www.sfiprogram.org )

Sustainably-harvested:
A renewable resource that has been harvested in a manner that allows for regeneration and continued ongoing supply.

Tree Free Paper:
Also known as non-wood paper, produced using fibers derived from any source other than wood pulp. Popular wood alternatives are cotton, bamboo, hemp, kenaf, plastic, even elephant dung.

Virgin Fiber:
Fiber that is entering the paper manufacturing process for the first time. Does not contain any recycled material.

Waterless Printing: An offset lithographic printing process that eliminates the water or dampening system used in conventional printing.

By Lianne Tokey, baron*cards. Definitions compiled from various sources, for informational purposes.

FSC Sustainable Trademark® Copyright FSC Forest Stewardship Council, Forestry Initiative® and SFI® Copyright SFI Inc., Green Seal-Certified Logo and Mark Copyright Green Seal. All respective rights reserved.